A2) How to increase your social media reach when you’re a one-person shop

A2) How to increase your social media reach when you’re a one-person shop

Time:
Saturday, October 29th, 9:30 am to 10:45 am
Location:
Iberian BC, Omni La Mansión
Speaker(s):
Brandon Echter
  Engagement manager, Science Friday
Maria Belen Farias
  Digital ranger, National Park Service
Bob Hughes
  Manager, Product Marketing, Georgia Power
Saba Sedighi
  Social strategist
Moderator(s):
Rebecca Burton
  Communications coordinator, Florida Sea Grant
Organizer(s):
Rebecca Burton
  Communications coordinator, Florida Sea Grant

It seems as more publishing platforms become available, communications-related positions become increasingly scattered and starved for time. Are you a science writer, PIO, or other communications professional who is looking to learn more about strategies to create a social media presence? Do you need to accomplish your publicity goals with little outside assistance or budget? This session is meant for you! You will learn best strategies for content creation, time management and finding your target audience. And, this is not a sit-back-and-listen panel. Bring your thinking caps and come prepared to leave with a new-and-improved social media strategy to fit your needs. Social media hashtag: #manbehindthecurtain

Presentations:
https://www.dropbox.com/sh/24kgqtslmc4e474/AACbEnHZdJHK0M1ts1lWeZp7a?dl=0
https://docs.google.com/presentation/d/1B2zceaXoktJBwiL19JFAZ6DUKvnb64Oqga8nC5VpaN4/edit#slide=id.p

Files for this session:
Belen_Presentation.pdf
NASW - Snapchat Storytelling.pdf
social media ppt.pdf

Meeting schedule

Friday, Oct. 28

11:00 am to 5:00 pm

W NASW Board meeting
San José, Omni La Mansión

12:00 pm to 6:00 pm

W Check-in
Outside the Iberian Ballroom, Omni La Mansión

1:00 pm to 4:00 pm

6:00 pm to 9:00 pm

9:00 pm to 10:30 pm

W Diversity mixer
Barriba Cantina, 111 W. Crockett St. #214
Saturday, Oct. 29

7:00 am to 8:00 am

7:30 am to 5:30 pm

W Check-in
Lobby, Omni La Mansión

8:00 am to 9:15 am

NASW membership meeting and continental breakfast
Iberian Ballroom, Omni La Mansión

9:30 am to 10:45 am

W A3) First aid for editors
Veramendi, Omni La Mansión

10:45 am to 11:15 am

W Break
Madero lobby and El Cabildo

11:15 am to 12:30 pm

W B1) Writing when you have a strong opinion
Veramendi, Omni La Mansión
W B2) How to ask and answer tough questions
Iberian BC, Omni La Mansión
W B3) Against ableism: Writing about disability
Iberian A, Omni La Mansión

12:30 pm to 2:00 pm

W Informal Networking Lunch
Madero, Concepción, El Capistrano, San Jose
W Special Lunch Table: #OneMinuteMentor
Table will be in El Capistrano
W Special Lunch Table: How to Win an NASW Idea Grant
Table will be in Table will be in El Capistrano (sunroom side)

2:00 pm to 3:15 pm

W C3) Byline Counting project: Data and solutions
Iberian A, Omni La Mansión

3:15 pm to 3:45 pm

W Break
Madero lobby and El Cabildo

3:45 pm to 5:00 pm

6:00 pm to 9:00 pm

F Awards reception at The Witte Museum
The Witte Museum, buses depart Omni at 5:45
Sunday, Oct. 30

7:00 am to 8:15 am

F Breakfast
Iberian Foyer, Omni La Mansión del Rio

8:15 am to 8:30 am

F Welcome
Iberian, Omni la Mansión del Rio

8:30 am to 9:30 am

F The faces behind digital crime and cyberterrorism
Iberian, Omni la Mansión del Rio

9:30 am to 10:30 am

F Nonhuman primate research in the post-chimpanzee era
Madero, Omni la Mansión del Rio

10:30 am to 11:00 am

F Break
Iberian Foyer, Omni La Mansión del Rio

11:00 am to 12:00 pm

12:00 pm to 2:00 pm

F El Día de los Científicos: Have lunch with a scientist
Various rooms, Omni la Mansión del Rio

1:30 pm to 3:15 pm

1:30 pm to 3:30 pm

2:00 pm to 3:00 pm

3:00 pm to 3:30 pm

F Break
Iberian Foyer, Omni La Mansión del Rio

3:30 pm to 4:30 pm

3:30 pm to 5:30 pm

F Tour: Infectious diseases, genomics and animal science at Texas Biomed
Texas Biomedical Research Institute and Southwest National Primate Research Center

4:30 pm to 5:30 pm

F Science + Science Writing: Inside AI
Iberian, Omni la Mansión del Rio

6:30 pm to 9:00 pm

Monday, Oct. 31

7:15 am to 8:30 am

F Breakfast
Iberian Foyer, Omni La Mansión del Rio

8:00 am to 10:30 am

8:30 am to 9:30 am

F New insights into the secret lives of dinosaurs
Iberian, Omni la Mansión del Rio

9:30 am to 10:30 am

F Self-driving cars and smart highways: A reality check
Iberian, Omni la Mansión del Rio
F What lizard sex tells us about behavioral evolution
Madero, Omni la Mansión del Rio

10:30 am to 11:00 am

F Break
Iberian Foyer, Omni La Mansión del Rio

10:30 am to 12:45 pm

11:00 am to 12:00 pm

F A "bully planet" unmasked: Insights from the Juno mission
Iberian, Omni la Mansión del Rio

12:00 pm to 1:15 pm

1:00 pm to 3:00 pm

1:00 pm to 4:00 pm

F Tour: Southwest Research Institute
Buses depart from Omni

1:15 pm to 2:30 pm

2:30 pm to 3:00 pm

Break
Iberian Foyer, Omni La Mansión del Rio

3:00 pm to 4:00 pm

4:00 pm to 5:00 pm

F The human genome's 3-D code
Iberian, Omni la Mansión del Rio

5:30 pm to 9:00 pm

Tuesday, Nov. 1

8:30 am to 12:30 pm

$ Tour: Natural Bridge Caverns
Buses depart from Omni

9:00 am to 10:30 am

F Tour: Inside San Antonio’s icons
Tour will begin and end in lobby of Omni

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