A1) Communicating ciencia: Adapting to the changing voices of mass media

As our nation’s cultural voices evolve, how do we adjust our craft to connect with today’s bicultural and bilingual audiences? Using the U.S. Latino and Hispanic experience as a focusing lens, this guided discussion and interactive activity will explore the nuances and approaches journalists and PIOs can consider to better communicate science in the United States — no matter what our audience’s cultural context might be. We’ll tug at the practical implications of language, history, and society for the bicultural communicator — and ask ourselves: “Does this pass the abuela test?” Social media hashtag: #CómoSciWri