Bob Hughes is Manager, Product Marketing for Georgia Power. Currently he is heading up the marketing and communication efforts for the new Electric Transportation and Solar/Renewables initiatives where he leads an internal team as well as three outside advertising, event marketing and social media firms to introduce a new product line to the state. In a little over 18 months he has helped the initiative go from zero followers to over 30,000 with more than 300,000 engagements, building a great community of electric vehicle supporters. Bob was also instrumental in the marketing of the innovative FlatBill® program. His campaign effort was awarded the Platt's Global Energy Award for best international marketing campaign.

Additionally, Bob is on the faculty of the University of Florida, where he leads classes in branding, social media marketing and strategic communications.