D2) Reaching "the front page of the Internet": How to work with reddit to make science go viral

As traditional media decline, institutional science communicators are in a relationship crisis. We once nurtured long-term connections with reporters; Now we’re speed dating the few staffers who remain. We deserve better! Universities and journals are forging unique new relationships with the public via the social media site reddit. Learn how to tap into the promotional power of reddit’s huge audience by doing live Q&As called AMAs (“Ask Me Anything”). We’ll tell you how to engage your researchers to participate in AMAs, and how to run the most successful AMA possible. You just may make your institution’s science go viral. Social media hashtag: #redditAMA