D2) Reaching "the front page of the Internet": How to work with reddit to make science go viral

D2) Reaching "the front page of the Internet": How to work with reddit to make science go viral

Time:
Saturday, October 29th, 3:45 pm to 5:00 pm
Location:
Concepción, Omni La Mansión
Speaker(s):
Nate Allen
  Head Moderator of Reddit's /r/Science and Principal Scientist, Sigma-Aldrich Company
Jennifer E. "Piper" Below
  Assistant professor, Human Genetics Center, The University of Texas Health Science Center at Houston
Pam Frost-Gorder
  Assistant director, Research Communications, The Ohio State University
Organizer(s):
Nate Allen
  Head Moderator of Reddit's /r/Science and Principal Scientist, Sigma-Aldrich Company
Pam Frost-Gorder
  Assistant director, Research Communications, The Ohio State University

As traditional media decline, institutional science communicators are in a relationship crisis. We once nurtured long-term connections with reporters; Now we’re speed dating the few staffers who remain. We deserve better! Universities and journals are forging unique new relationships with the public via the social media site reddit. Learn how to tap into the promotional power of reddit’s huge audience by doing live Q&As called AMAs (“Ask Me Anything”). We’ll tell you how to engage your researchers to participate in AMAs, and how to run the most successful AMA possible. You just may make your institution’s science go viral. Social media hashtag: #redditAMA

Meeting schedule

Friday, Oct. 28

11:00 am to 5:00 pm

W NASW Board meeting
San José, Omni La Mansión

12:00 pm to 6:00 pm

W Check-in
Outside the Iberian Ballroom, Omni La Mansión

1:00 pm to 4:00 pm

6:00 pm to 9:00 pm

9:00 pm to 10:30 pm

W Diversity mixer
Barriba Cantina, 111 W. Crockett St. #214
Saturday, Oct. 29

7:00 am to 8:00 am

7:30 am to 5:30 pm

W Check-in
Lobby, Omni La Mansión

8:00 am to 9:15 am

NASW membership meeting and continental breakfast
Iberian Ballroom, Omni La Mansión

9:30 am to 10:45 am

W A3) First aid for editors
Veramendi, Omni La Mansión

10:45 am to 11:15 am

W Break
Madero lobby and El Cabildo

11:15 am to 12:30 pm

W B1) Writing when you have a strong opinion
Veramendi, Omni La Mansión
W B2) How to ask and answer tough questions
Iberian BC, Omni La Mansión
W B3) Against ableism: Writing about disability
Iberian A, Omni La Mansión

12:30 pm to 2:00 pm

W Informal Networking Lunch
Madero, Concepción, El Capistrano, San Jose
W Special Lunch Table: #OneMinuteMentor
Table will be in El Capistrano
W Special Lunch Table: How to Win an NASW Idea Grant
Table will be in Table will be in El Capistrano (sunroom side)

2:00 pm to 3:15 pm

W C3) Byline Counting project: Data and solutions
Iberian A, Omni La Mansión

3:15 pm to 3:45 pm

W Break
Madero lobby and El Cabildo

3:45 pm to 5:00 pm

6:00 pm to 9:00 pm

F Awards reception at The Witte Museum
The Witte Museum, buses depart Omni at 5:45
Sunday, Oct. 30

7:00 am to 8:15 am

F Breakfast
Iberian Foyer, Omni La Mansión del Rio

8:15 am to 8:30 am

F Welcome
Iberian, Omni la Mansión del Rio

8:30 am to 9:30 am

F The faces behind digital crime and cyberterrorism
Iberian, Omni la Mansión del Rio

9:30 am to 10:30 am

F Nonhuman primate research in the post-chimpanzee era
Madero, Omni la Mansión del Rio

10:30 am to 11:00 am

F Break
Iberian Foyer, Omni La Mansión del Rio

11:00 am to 12:00 pm

12:00 pm to 2:00 pm

F El Día de los Científicos: Have lunch with a scientist
Various rooms, Omni la Mansión del Rio

1:30 pm to 3:15 pm

1:30 pm to 3:30 pm

2:00 pm to 3:00 pm

3:00 pm to 3:30 pm

F Break
Iberian Foyer, Omni La Mansión del Rio

3:30 pm to 4:30 pm

3:30 pm to 5:30 pm

F Tour: Infectious diseases, genomics and animal science at Texas Biomed
Texas Biomedical Research Institute and Southwest National Primate Research Center

4:30 pm to 5:30 pm

F Science + Science Writing: Inside AI
Iberian, Omni la Mansión del Rio

6:30 pm to 9:00 pm

Monday, Oct. 31

7:15 am to 8:30 am

F Breakfast
Iberian Foyer, Omni La Mansión del Rio

8:00 am to 10:30 am

8:30 am to 9:30 am

F New insights into the secret lives of dinosaurs
Iberian, Omni la Mansión del Rio

9:30 am to 10:30 am

F Self-driving cars and smart highways: A reality check
Iberian, Omni la Mansión del Rio
F What lizard sex tells us about behavioral evolution
Madero, Omni la Mansión del Rio

10:30 am to 11:00 am

F Break
Iberian Foyer, Omni La Mansión del Rio

10:30 am to 12:45 pm

11:00 am to 12:00 pm

F A "bully planet" unmasked: Insights from the Juno mission
Iberian, Omni la Mansión del Rio

12:00 pm to 1:15 pm

1:00 pm to 3:00 pm

1:00 pm to 4:00 pm

F Tour: Southwest Research Institute
Buses depart from Omni

1:15 pm to 2:30 pm

2:30 pm to 3:00 pm

Break
Iberian Foyer, Omni La Mansión del Rio

3:00 pm to 4:00 pm

4:00 pm to 5:00 pm

F The human genome's 3-D code
Iberian, Omni la Mansión del Rio

5:30 pm to 9:00 pm

Tuesday, Nov. 1

8:30 am to 12:30 pm

$ Tour: Natural Bridge Caverns
Buses depart from Omni

9:00 am to 10:30 am

F Tour: Inside San Antonio’s icons
Tour will begin and end in lobby of Omni

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