A4) Turning on the lightbulb: How to generate great feature ideas

A4) Turning on the lightbulb: How to generate great feature ideas

Time:
Saturday, October 29th, 9:30 am to 10:45 am
Location:
Iberian A, Omni La Mansión
Speaker(s):
Amanda Little
  Professor of investigative journalism, Vanderbilt University
Adam Rogers
  Deputy editor, Wired
Florence Williams
  Contributing editor, Outside magazine 
Moderator(s):
Hillary Rosner
  Independent journalist
Organizer(s):
Hillary Rosner
  Independent journalist

What makes a great feature story? Where do the ideas for these great features come from? How do we make sure we stumble on them? How do we know them when we see them? How can we engineer them from fascinating but unrefined topics? Many writers long to break into longform but struggle to figure out how to generate feature-worthy ideas—and how to turn them into pitches.

This panel will demystify the process. We’ll learn the tricks of the trade from two longtime magazine journalists, including one who always has loads more feature ideas than she can ever find time to report and one who excels at getting multiple features out of a single topic. And we’ll also hear from a magazine editor who's a whiz at seeing the story in the topic and helping shape ideas into excellent features.

There are so many outlets for science features now, outlets that are really searching for outstanding stories. This panel will offer practical advice that will help writers tap into those venues.

Meeting schedule

Friday, Oct. 28

11:00 am to 5:00 pm

W NASW Board meeting
San José, Omni La Mansión

12:00 pm to 6:00 pm

W Check-in
Outside the Iberian Ballroom, Omni La Mansión

1:00 pm to 4:00 pm

6:00 pm to 9:00 pm

9:00 pm to 10:30 pm

W Diversity mixer
Barriba Cantina, 111 W. Crockett St. #214
Saturday, Oct. 29

7:00 am to 8:00 am

7:30 am to 5:30 pm

W Check-in
Lobby, Omni La Mansión

8:00 am to 9:15 am

NASW membership meeting and continental breakfast
Iberian Ballroom, Omni La Mansión

9:30 am to 10:45 am

W A3) First aid for editors
Veramendi, Omni La Mansión

10:45 am to 11:15 am

W Break
Madero lobby and El Cabildo

11:15 am to 12:30 pm

W B1) Writing when you have a strong opinion
Veramendi, Omni La Mansión
W B2) How to ask and answer tough questions
Iberian BC, Omni La Mansión
W B3) Against ableism: Writing about disability
Iberian A, Omni La Mansión

12:30 pm to 2:00 pm

W Informal Networking Lunch
Madero, Concepción, El Capistrano, San Jose
W Special Lunch Table: #OneMinuteMentor
Table will be in El Capistrano
W Special Lunch Table: How to Win an NASW Idea Grant
Table will be in Table will be in El Capistrano (sunroom side)

2:00 pm to 3:15 pm

W C3) Byline Counting project: Data and solutions
Iberian A, Omni La Mansión

3:15 pm to 3:45 pm

W Break
Madero lobby and El Cabildo

3:45 pm to 5:00 pm

6:00 pm to 9:00 pm

F Awards reception at The Witte Museum
The Witte Museum, buses depart Omni at 5:45
Sunday, Oct. 30

7:00 am to 8:15 am

F Breakfast
Iberian Foyer, Omni La Mansión del Rio

8:15 am to 8:30 am

F Welcome
Iberian, Omni la Mansión del Rio

8:30 am to 9:30 am

F The faces behind digital crime and cyberterrorism
Iberian, Omni la Mansión del Rio

9:30 am to 10:30 am

F Nonhuman primate research in the post-chimpanzee era
Madero, Omni la Mansión del Rio

10:30 am to 11:00 am

F Break
Iberian Foyer, Omni La Mansión del Rio

11:00 am to 12:00 pm

12:00 pm to 2:00 pm

F El Día de los Científicos: Have lunch with a scientist
Various rooms, Omni la Mansión del Rio

1:30 pm to 3:15 pm

1:30 pm to 3:30 pm

2:00 pm to 3:00 pm

3:00 pm to 3:30 pm

F Break
Iberian Foyer, Omni La Mansión del Rio

3:30 pm to 4:30 pm

3:30 pm to 5:30 pm

F Tour: Infectious diseases, genomics and animal science at Texas Biomed
Texas Biomedical Research Institute and Southwest National Primate Research Center

4:30 pm to 5:30 pm

F Science + Science Writing: Inside AI
Iberian, Omni la Mansión del Rio

6:30 pm to 9:00 pm

Monday, Oct. 31

7:15 am to 8:30 am

F Breakfast
Iberian Foyer, Omni La Mansión del Rio

8:00 am to 10:30 am

8:30 am to 9:30 am

F New insights into the secret lives of dinosaurs
Iberian, Omni la Mansión del Rio

9:30 am to 10:30 am

F Self-driving cars and smart highways: A reality check
Iberian, Omni la Mansión del Rio
F What lizard sex tells us about behavioral evolution
Madero, Omni la Mansión del Rio

10:30 am to 11:00 am

F Break
Iberian Foyer, Omni La Mansión del Rio

10:30 am to 12:45 pm

11:00 am to 12:00 pm

F A "bully planet" unmasked: Insights from the Juno mission
Iberian, Omni la Mansión del Rio

12:00 pm to 1:15 pm

1:00 pm to 3:00 pm

1:00 pm to 4:00 pm

F Tour: Southwest Research Institute
Buses depart from Omni

1:15 pm to 2:30 pm

2:30 pm to 3:00 pm

Break
Iberian Foyer, Omni La Mansión del Rio

3:00 pm to 4:00 pm

4:00 pm to 5:00 pm

F The human genome's 3-D code
Iberian, Omni la Mansión del Rio

5:30 pm to 9:00 pm

Tuesday, Nov. 1

8:30 am to 12:30 pm

$ Tour: Natural Bridge Caverns
Buses depart from Omni

9:00 am to 10:30 am

F Tour: Inside San Antonio’s icons
Tour will begin and end in lobby of Omni

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