B3) Science Blogging for Institutions: How to Make Your #OrgBlog the Best it Can Be
- Time:
- Saturday, October 18th, 11:15 am to 12:45 pm
- Location:
- Burkhart B, Hilton Columbus Downtown
- Speaker(s):
- Carol ClarkSenior Science Communicator, Emory University
- Karen KreegerSenior science communications manager, Penn Medicine
- Henry ScowcroftNews & Multimedia Manager, Cancer Research UK
- Matt ShipmanScience writer & public information officer, North Carolina State University
- Moderator(s):
- Rachel EwingScience and Health News Officer, Drexel University
- Organizer(s):
- Rachel EwingScience and Health News Officer, Drexel University
In this session, we’ll explore the challenges and opportunities in blogging about science under the umbrella of an institution (university, hospital, nonprofit org), and unleashing the voices of individuals in an organization where the leadership may still cling to older concepts of controlling its message. In a facilitated Q&A format we will answer your questions and discuss real tips on how to plan, write, edit, promote and moderate your institution's blog so it meets your institution's goals and also doesn't suck — and fix the problems if you think it might.
