B1) A view from the future

In our new, rapidly changing media ecosystem, it is easier than ever to write about science — but harder than ever to be heard above the din, to build a reputation, and to make a living.  How are science writers and journalists adapting to these shifting rules? Links, documents, data and transcripts, in addition to quotes, are expected by readers. How do today's science writers use these ingredients to establish trust with online-only readers? How important is the brand name of the media organization vs. the byline of the writer? With researchers now able to directly communicate with the public, how has the role of the writer changed? These panelists, who occupy different niches within the Web-based media ecosystem, have successfully adapted to the new “rules,” and are helping shape the future of science communication.