Simplicity, surprise, science

Simplicity, surprise, science

Time:
Sunday, November 3rd, 10:45 am to 11:45 am
Location:
Century Ballroom A
Speaker(s):
George M. Whitesides
  Woodford L. and Ann A. Flowers university professor, Harvard University

Sir William Bragg is said to have said: “The important thing in science is not so much to obtain new facts as to discover new ways of thinking about them.” Having worked at the frontier of one of the most complex of the sciences, chemistry, George M. Whitesides has launched an effort Bragg would applaud: peeling back the layers of complexity in modern science to discern the scientific meaning of simplicity and thus to discover new scientific methods and approaches to invention.

For more information, see the CASW website.

Meeting schedule

Friday, Nov. 1

11:00 am to 4:00 pm

Friday, Nov. 1
11:00 am to 4:00 pm
NASW Board Meeting (closed meeting)
Board Room, Hilton University of Florida Conference Center

1:00 pm to 4:00 pm

Friday, Nov. 1
1:00 pm to 4:00 pm
Florida Museum Collections tour
Meet in hotel lobby; tours leave on the hour at 1 pm, 2 pm & 3 pm
Friday, Nov. 1
1:00 pm to 4:00 pm
UF Health Orthopaedics and Sports Medicine Institute
Meet in hotel lobby; tours leave on the hour at 1 pm, 2 pm & 3 pm
Friday, Nov. 1
1:00 pm to 4:00 pm
UF/IFAS Entomology Department tour
Meet in hotel lobby; tours leave at 1 pm and 2:30 pm

2:00 pm to 6:00 pm

Friday, Nov. 1
2:00 pm to 6:00 pm
Professional Headshots with Mark Bennington
Prefunction Area/Lobby, Hilton University of Florida Conference Center

3:00 pm to 7:00 pm

Friday, Nov. 1
3:00 pm to 7:00 pm
Check-in
Hilton University of Florida Conference Center

4:00 pm to 5:00 pm

Friday, Nov. 1
4:00 pm to 5:00 pm
Aerial camera drone demo
Hilton University of Florida (front lawn)

6:00 pm to 9:00 pm

Friday, Nov. 1
6:00 pm to 9:00 pm
Welcome reception
Florida Museum of Natural History

9:00 pm to 11:00 pm

Friday, Nov. 1
9:00 pm to 11:00 pm
After party
Two Bits Lounge, Hilton University of Florida Conference Center
Saturday, Nov. 2

7:00 am to 8:30 am

Saturday, Nov. 2
7:00 am to 8:30 am
Continental Breakfast
Prefunction Area, Hilton University of Florida Conference Center

7:00 am to 5:00 pm

Saturday, Nov. 2
7:00 am to 5:00 pm
Check-in
Prefunction Area, Hilton University of Florida Conference Center

7:15 am to 8:00 am

Saturday, Nov. 2
7:15 am to 8:00 am
Power Pitch Sign-ups
Live Oak

7:30 am to 8:00 am

Saturday, Nov. 2
7:30 am to 8:00 am
Newcomer meet and greet
Century A Ballroom, Hilton University of Florida Conference Center

8:00 am to 9:00 am

Saturday, Nov. 2
8:00 am to 9:00 am
NASW Business Meeting
Century Ballroom A

9:00 am to 6:00 pm

Saturday, Nov. 2
9:00 am to 6:00 pm
Professional Headshots with Mark Bennington
Prefunction Area/Lobby, Hilton University of Florida Conference Center

9:15 am to 10:30 am

Saturday, Nov. 2
9:15 am to 10:30 am
A1) From Star Trek to The Big Bang Theory: Science goes Hollywood
Century Ballroom A
Saturday, Nov. 2
9:15 am to 10:30 am
A2) Working with editors
Century Ballroom C
Saturday, Nov. 2
9:15 am to 10:30 am
A3) Becoming a backpack PIO
Century Ballroom B
Saturday, Nov. 2
9:15 am to 10:30 am
A4) Online and offline tools for mastering your workflow
Dogwood

10:30 am to 11:00 am

Saturday, Nov. 2
10:30 am to 11:00 am
Morning Break
Prefunction Area

11:00 am to 12:15 pm

Saturday, Nov. 2
11:00 am to 12:15 pm
B1) A view from the future
Century Ballroom C
Saturday, Nov. 2
11:00 am to 12:15 pm
B2) Take a lesson from the universe: expand
Dogwood
Saturday, Nov. 2
11:00 am to 12:15 pm
B3) Power Pitch
Century Ballroom A
Saturday, Nov. 2
11:00 am to 12:15 pm
B4) Going tribal: Cultivating community in an isolating profession
Century Ballroom B

12:15 pm to 1:45 pm

Saturday, Nov. 2
12:15 pm to 1:45 pm
Lunch
Albert’s Restaurant and Prefunction Area, Hilton University of Florida Conference Center

1:45 pm to 3:00 pm

Saturday, Nov. 2
1:45 pm to 3:00 pm
C1) Social media law: How just 140 characters can get you in trouble
Century Ballroom C
Saturday, Nov. 2
1:45 pm to 3:00 pm
C2) If you can’t go long, write short
Century Ballroom A
Saturday, Nov. 2
1:45 pm to 3:00 pm
C3) Show me the money
Century Ballroom B
Saturday, Nov. 2
1:45 pm to 3:00 pm
C4) Why research matters: Communicating scientific success stories to policy makers and the public
Dogwood

3:00 pm to 3:45 pm

Saturday, Nov. 2
3:00 pm to 3:45 pm
Afternoon Break
Prefunction Area

3:45 pm to 5:00 pm

Saturday, Nov. 2
3:45 pm to 5:00 pm
D2) Starting new publications
Century Ballroom C
Saturday, Nov. 2
3:45 pm to 5:00 pm
D3) Freelancer ethics: Navigating the changing media landscape
Dogwood
Saturday, Nov. 2
3:45 pm to 5:00 pm
D4) Rising above the noise: Using statistics-based reporting
Century Ballroom A

5:05 pm to 6:30 pm

Saturday, Nov. 2
5:05 pm to 6:30 pm
D1) The XX question
Century Ballroom A

6:30 pm to 10:00 pm

Saturday, Nov. 2
6:30 pm to 10:00 pm
Awards Gala
Samuel P. Harn Museum of Art at the University of Florida (a short walk from the hotel; shuttle available)
Sunday, Nov. 3

7:00 am to 8:30 am

Sunday, Nov. 3
7:00 am to 8:30 am
Breakfast
Prefunction area

7:00 am to 12:00 pm

Sunday, Nov. 3
7:00 am to 12:00 pm
Check-in
Prefunction area

8:30 am to 9:30 am

Sunday, Nov. 3
8:30 am to 9:30 am
The tree of lice and the tree of life: Tales of evolution and symbiosis written in one parasite’s gut
Century Ballroom A

9:00 am to 6:00 pm

Sunday, Nov. 3
9:00 am to 6:00 pm
Professional Headshots with Mark Bennington
Prefunction Area, Hilton University of Florida Conference Center

9:30 am to 10:30 am

Sunday, Nov. 3
9:30 am to 10:30 am
Crashing markets, power blackouts and sudden death: The physics of a networked world
Century Ballroom B
Sunday, Nov. 3
9:30 am to 10:30 am
From Haiti to the Hajj: Real-time science to prevent pandemics
Century Ballroom A

10:30 am to 10:45 am

Sunday, Nov. 3
10:30 am to 10:45 am
Break
Prefunction area

10:45 am to 11:45 am

Sunday, Nov. 3
10:45 am to 11:45 am
Simplicity, surprise, science
Century Ballroom A

11:45 am to 1:45 pm

Sunday, Nov. 3
11:45 am to 1:45 pm
Lunch with a scientist
Conference Center meeting rooms

1:45 pm to 2:30 pm

Sunday, Nov. 3
1:45 pm to 2:30 pm
Rethinking the origins of dogs
Century Ballroom A
Sunday, Nov. 3
1:45 pm to 2:30 pm
When you go to Mars, take a towel—and a handful of seeds
Century Ballroom B

1:45 pm to 3:45 pm

Sunday, Nov. 3
1:45 pm to 3:45 pm
Powell Structures Lab tour
Depart from Conference Center lobby

2:30 pm to 3:15 pm

Sunday, Nov. 3
2:30 pm to 3:15 pm
Probing nanoparticles for answers to big climate questions
Century Ballroom A

3:15 pm to 3:45 pm

Sunday, Nov. 3
3:15 pm to 3:45 pm
Break
Prefunction area

3:30 pm to 4:30 pm

Sunday, Nov. 3
3:30 pm to 4:30 pm
U.F. Poinsettia and Coleus Breeding Program tour
Depart from Conference Center lobby

3:45 pm to 4:30 pm

Sunday, Nov. 3
3:45 pm to 4:30 pm
One Medicine: How dogs are accelerating human cancer research
Century Ballroom A
Sunday, Nov. 3
3:45 pm to 4:30 pm
Planck cosmology: Zooming in on big-bang inflation
Century Ballroom B

4:30 pm to 5:30 pm

Sunday, Nov. 3
4:30 pm to 5:30 pm
The future of spaceflight: An update from Virgin Galactic
Century Ballroom A

6:30 pm to 7:30 pm

Sunday, Nov. 3
6:30 pm to 7:30 pm
Florida Innovation Hub reception
Depart from Conference Center lobby

7:30 pm to 11:00 pm

Sunday, Nov. 3
7:30 pm to 11:00 pm
Gainesville Downtown dine-around
Walk from Innovation Hub, shuttles back to hotel. Pay on your own.
Monday, Nov. 4

7:00 am to 8:30 am

Monday, Nov. 4
7:00 am to 8:30 am
Breakfast
Prefunction area

8:30 am to 9:30 am

Monday, Nov. 4
8:30 am to 9:30 am
From reductionism to sustainable science
Century Ballroom A

9:30 am to 10:15 am

Monday, Nov. 4
9:30 am to 10:15 am
Tiny mammals, giant reptiles: Fossil snapshots of biotic response to climate
Century Ballroom B
Monday, Nov. 4
9:30 am to 10:15 am
Viral gene therapy: Leveraging structural biology for safer cures
Century Ballroom A

10:15 am to 10:30 am

Monday, Nov. 4
10:15 am to 10:30 am
Break
Prefunction area

10:30 am to 11:15 am

Monday, Nov. 4
10:30 am to 11:15 am
A pathogen hunter flies into African dust plumes
Century Ballroom A
Monday, Nov. 4
10:30 am to 11:15 am
The cell as a pump
Century Ballroom B

11:15 am to 12:00 pm

Monday, Nov. 4
11:15 am to 12:00 pm
Reading the drug-dosing instructions written in your genome
Century Ballroom A

12:00 pm to 1:00 pm

Monday, Nov. 4
12:00 pm to 1:00 pm
Lunch
Main ballroom

12:45 pm to 2:45 pm

Monday, Nov. 4
12:45 pm to 2:45 pm
U.F. McKnight Brain Institute tour
Depart from Conference Center lobby

1:00 pm to 1:45 pm

Monday, Nov. 4
1:00 pm to 1:45 pm
Can the climate-change locomotive be stopped?
Century Ballroom A

1:45 pm to 2:30 pm

Monday, Nov. 4
1:45 pm to 2:30 pm
LEDs arm a greenhouse "light brigade"
Century Ballroom A

2:30 pm to 3:00 pm

Monday, Nov. 4
2:30 pm to 3:00 pm
Break
Prefunction area

2:45 pm to 4:15 pm

Monday, Nov. 4
2:45 pm to 4:15 pm
U.F. Health Cancer & Genetics Institute tour
Depart from Conference Center lobby

3:00 pm to 3:45 pm

Monday, Nov. 4
3:00 pm to 3:45 pm
Climate CSI: A geologist reports from Greenland’s melting ice sheet
Century Ballroom A

3:45 pm to 4:30 pm

Monday, Nov. 4
3:45 pm to 4:30 pm
Bursts of color on the tree of life: The turbulent evolution of flowers
Century Ballroom A

4:30 pm to 5:30 pm

Monday, Nov. 4
4:30 pm to 5:30 pm
I don’t feel your pain: Solving the puzzle of subjective measurement
Century Ballroom A

5:30 pm to 7:00 pm

Monday, Nov. 4
5:30 pm to 7:00 pm
Food truck rodeo
Location TBD, Pay on your own.

7:30 pm to 9:30 pm

Monday, Nov. 4
7:30 pm to 9:30 pm
Big Bad Voodoo Daddy concert
Phillips Center for the Performing Arts
Tuesday, Nov. 5

7:00 am to 8:30 am

Tuesday, Nov. 5
7:00 am to 8:30 am
Breakfast
Conference Center lobby

7:30 am to 12:00 pm

Tuesday, Nov. 5
7:30 am to 12:00 pm
Thomas Farm fossil dig
Depart from Conference Center lobby; limit 35.

7:30 am to 4:00 pm

Tuesday, Nov. 5
7:30 am to 4:00 pm
Florida springs tour
Depart from Conference Center lobby; additional cost, registration required, limit 40.
Tuesday, Nov. 5
7:30 am to 4:00 pm
Historic St. Augustine tour
Depart from Conference Center lobby; additional cost, registration required, limit 50.
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