Danielle N. Lee is an Outreach Scientist who studies animal behavior and behavioral ecology. In addition to her lab and field research in Tanzania, Africa, Lee is passionate about science outreach and is well known for her science promotion and outreach in social media. Her outreach efforts emphasize science engagement with general audiences, particularly under-served groups. She is a member of the National Association of Science Writers and the National Black Journalists Association. In 2013, Lee helped found the National Science & Technology News Service, a media literacy initiative to bring more science news to African-American audiences and promote science news sources diversity in mainstream media. She writes about science, research news, and diversity outreach in science, technology, engineering, and math for several online communities and at her blog, The Urban Scientist on the Scientific American Blog Network.