Associate research professor, Center for Climate Change Communication, George Mason University
Connie Roser-Renouf’s research focuses on understanding how diverse audiences use, interpret and respond to information on the issue of climate change. The objective of this work is to identify effective communication strategies that inform and engage the public, while contributing to the theoretical literature on science communication, risk communication and social marketing. Roser-Renouf, who earned her PhD in communication research at Stanford University, has served as co-principal investigator for the Yale/GMU audience research program “Climate Change in the American Mind.” Through surveys they have identified “six Americas,” distinct audience segments that hold divergent beliefs on climate change and favor different responses to the threat. The daughter of a newspaper editor, Roser-Renouf considers the journalist’s job one of “monumental import” in a time when opinion and politics are highly polarized.