Jenna Wortham, a technology reporter and columnist for the New York Times, covers start-ups and digital culture. Her stories focus on novel ways consumers are using technology to enhance their daily lives along with emerging Internet-based business models and the personalities shaping the start-up industry. Before joining the Times in 2008, Ms. Wortham was a technology and culture reporter for Wired.com and a freelance writer for Wired magazine. Her work has also appeared in Bust magazine, the Hairpin, Vogue, the Morning News, Fader and various other publications. Ms. Wortham graduated from the University of Virginia.