Patrick McGinness is the Director of EurekAlert!, the online science news service of the American Association for the Advancement of Science (AAAS). Since its launch in 1996, more than 2,400 universities, research journals, and other scientific organizations have used EurekAlert! to disseminate their press materials to journalists all over the world. EurekAlert!'s multimedia library was launched in 2004 and currently hosts an archive of over 50,000 images and over 3,000 audio and video files, providing valuable source material for print, online, and broadcast media outlets.