Your subject's terrific - you're wading into the world of Twitter, Facebook, and all things social media. And you're spending LOTS of time on it. But how do you know what's working, and how can you tell if it's not? • How do you determine what's worth your time? • Which ones aren’t, and how can you tell? • Do you have a strategy for measuring results? • Have you tried different strategies over time? Science organizations aren't the only ones wrestling with these issues, but our subject matter's unique. Our panel will discuss what's working, what's not, and how they measure it.