C2) Tackling the Scientific Meeting

Saturday, October 27th, 1:45 pm - 3:00 pm
Room 301B
A'ndrea Messer
Harvey Leifert
Peter Ditto
Stephanie Pappas
Lisa M. Pinsker Munoz
Lisa M. Pinsker Munoz

Scientific meetings provide an unparalleled opportunity to highlight the research and scientists at your institution. From press conferences, to interview opportunities, to posters and symposia, a scientific meeting makes scientists available to journalists in ways that day-to-day PIO work cannot. Increasingly, travel budgets are limited, and many editors do not see the benefit in sending reporters to cover conferences in person. Come hear tips from experts on both sides of a scientific conference about everything from how to attract journalists to cover a meeting to all about the best uses for social media, press releases, press rooms, and video conferencing.