Many science writers have become successful public information officers (PIO) for universities, hospitals, government agencies and nonprofit organizations. Learn how to become a successful PIO. See how the world of science writers and PIOs has increasingly coming together and how you can use science writing as a tool to promote and market your organization. Hear how PIOs cultivate and work with journalists, use the new tools of social media to grab editors and bloggers attention and handle the challenges and expectations of their employers. You will also hear from top journalists on both what turns them on and off about working with PIOs.